Payments are in test mode in this preview — no real charges. Read more
SerpsoupContent research & briefs

Workflow guide

How to use TREND

Compare search interest now, then track how a topic’s questions change over time. Use the evidence to decide what deserves closer research—not to predict guaranteed winners.

Open Trend
  1. 01Compare searches
  2. 02Explore related interest
  3. 03Track question changes
  1. 01

    Choose up to five terms

    Open Trend and use Compare trends. Select saved topics or enter a phrase and click Add term. Suggest terms offers related starting points; review them before comparing. If five are already selected, adding another asks you to swap one out.
  2. 02

    Set the comparison context

    Choose Region, Time range and Search type, then run the comparison. You can compare web, image, news, YouTube or shopping search. Keep the same settings when comparing results; a short-term spike and a multi-year pattern answer different questions.
  3. 03

    Read the lines as relative interest

    The chart overlays the selected terms on a shared Google Trends 0–100 scale. Look for recurring seasonality, sustained interest and short-lived spikes. This is relative search interest, not a count of monthly searches or a measure of how easy a topic is to rank for.
  4. 04

    Explore related queries and regions

    Where Google supplies them, switch between Rising and Top related queries, or Interest by region. Add a related query to the chart to compare it. Use View PAAs to explore its questions, or Create brief to take it into planning. A rising query is a research lead, not a proven opportunity.
  5. 05

    Open a topic report and set tracking

    Open a saved topic report to review search interest, question churn and intent composition. Use Change tracking to choose Daily, Weekly or Off for its parent keyword. Tracking uses your plan’s slots and allowances; check the displayed saved status.

  6. 06

    Turn changes into a decision

    Compare new and dropped questions with earlier saved checks, then inspect the relevant questions in Topics. A useful new angle can feed a brief; a change in questions does not prove a change in search demand. Export the comparison chart if you want to share the view.

Common questions

Why is a chart empty?
Google may have insufficient data or the source may be temporarily unavailable. Check the message, try a broader phrase, longer period or larger region, and do not read a blank chart as zero interest.
Why is there no question-change history yet?
You need an earlier saved check and a later one to compare. Enable a tracking cadence if you want the app to collect future snapshots; you can still use current topic research immediately.
Does rising interest mean a topic is easy to win?
No. Interest does not measure competition, authority or backlinks. Explore the actual questions and ranking-page evidence in Plan before committing to a brief.