Payments are in test mode in this preview — no real charges. Read more
SerpsoupContent research & briefs

Workflow guide

How to use OPTIMISE

Start with a published page. Compare its answers with the pages returned for a chosen search, then turn the evidence into a practical editing plan.

Open Optimise
  1. 01Check your page
  2. 02Review the evidence
  3. 03Create an editing plan
  1. 01

    Enter the page and audience

    Open Optimise, paste your page URL and select the country. Add the search you want to target, or leave it blank to let the tool infer a starting target. Click Check page and wait for the results.

  2. 02

    Confirm the topic target

    Review the chosen search before interpreting the comparison. The target comes from your input, Search Console where available, or page content—not Google NLP. Change topic target explores a different angle and loads the evidence for that search. It does not edit your article.

  3. 03

    Read the question matrix

    Compare your page’s domain with the competitor columns. Green means fully answered in the scored extract, amber partly answered, red missing, and grey unknown or unscored. Use the competitor-count control to review more results where available.

  4. 04

    Prioritise evidenced gaps

    Focus on relevant questions where a competitor answers fully and your page does not. Untapped angles are separate: direct-search questions no scored competitor answers fully. A missing answer is not automatically worth adding; check that it belongs to your page’s purpose.

  5. 05

    Create the optimisation plan

    Click Create optimisation plan to open a saved plan in Briefs. It starts from your existing page structure and proposes prioritised changes rather than a new-page brief. Review the recommended outline, what to change and which questions to include or leave out.

  6. 06

    Make your edits, then check again

    Export the plan as Word or Markdown, or read it through the Claude connector. Make the changes in your own editor. Re-check uses saved questions and competitor URLs; choose Fresh Google questions only when you want a new collection. Track this page weekly enables ongoing checks and shows Tracking weekly once saved.

Common questions

Do I need Search Console?
No. You can supply the target search or start from the page. Connecting your own Search Console account adds query and performance context for properties you can access; unavailable data is not a zero.
Why do some competitors have grey answers?
The page may be unreadable or the question may not have usable scoring evidence. Unknown is not proof of a missing answer, and partial extracts cannot establish whole-page absence.
Will changing the topic target rewrite my page?
No. It changes the research comparison. Read the fit warning and optimisation plan, then decide whether to revise the existing article or plan a separate page.